M&PA Summer Intern -- Marketing & Account Management at Educational Testing Service, Princeton, NJ

Screen current and past market research and tease out foundational information, positioning information, basis for claims, new opportunities, and more across all products.

Project Objectives:

Understand current estate of market research

Pull out salient points for each product (and cross-products) in a way that is extremely client-friendly

Identify needs and opportunities for additional research AND explore opportunities based on insights discovered in market research

Expected Project Results:

Provide a comprehensive inventory of relevant market research as it pertains to making strategic decisions and informing future pipeline growth.Skills Needed:

Marketing/ Market research.

Ability to talk fluently about consumer insight, segment/ target/ positioning, benefits and the 3Cs.

Experience analyzing market research a plus.

Communications

Teamwork

Initiative

Problem Solving/ Strategic Thinking

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